About Katara
Our Mission
At Katara, we believe AI should feel approachable, secure, and genuinely useful — not intimidating, experimental, or risky. We built Katara to help businesses adopt AI with confidence by making agentic workflows, RAG (Retrieval-Augmented Generation), and enterprise-grade governance simple to use.
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Our Story
Katara was founded by a team of builders who saw two big truths, AI is the biggest technological leap in human history AND most companies aren’t set up to adopt it safely or effectively. We’ve spent years in sales, marketing, and technology — and we knew the only way forward was to create a platform that bridges the gap between cutting-edge AI and real business outcomes.
Why Katara Exists
Every business leader knows they need AI, but most are stuck:
- Too much noise and hype, not enough clarity
- Fear of data leaks, hallucinations, or loss of control
- Complex infrastructure that demands a team of engineers just to get started
We created Katara to solve those challenges. Our platform handles the hard AI infrastructure behind the scenes, so teams can focus on using AI — not building it.
What Makes Us Different
Real World Use Built In
- Agentic Workflows: Deploy AI agents that don’t just chat, but take real action across Slack, Discord, Telegram, GitHub, and more.
- Multi-RAG Orchestration – Build accurate knowledge bases instantly, powering secure Q&A bots, customer support agents, and documentation updates.
- Governance Built In – Data classification, access controls, and audit trails ensure AI adoption meets enterprise standards.
With Katara, businesses get the accuracy, security, and automation they need to actually scale with AI.
Where We’re Headed
Our vision is simple:
- Help businesses unlock the full potential of AI
- Do it with guardrails that keep data safe and results accurate
- Make adoption so simple that any team can get started, no coding required
We’re here to ensure companies don’t just experiment with AI — they thrive with it.
The Team
Matthew Rossi
Co-founder Chief Executive Officer
He has been actively involved in building and leading the company, focusing on delivering AI agent workflow automation primarily for developer experience teams. He emphasizes a human-in-the-loop approach to maximize efficiency and safety while automating workflows.
David Feldman
Co-founder Chief Technology Officer
A leader in AI and data science with a strong passion for creating advanced software systems. Feldman has a rich technical background, having served as CTO and held senior technical roles in multiple early-stage startups and large technology companies.His previous experience includes being CTO at New City Digital (which licensed Forbes CryptoMarkets), serving as VP of Data Technologies at Priceline WebHouse Club, and holding leadership roles at IBM iX, Accenture, and McKinsey & Co. He has led cutting-edge engineering and data science teams addressing large-scale technology challenges and creating market-shifting insights.Feldman is presently completing a Master’s degree in Artificial Intelligence at Penn State University, which complements his hands-on work designing AI systems using data mining, deep learning, and neural networks. As CTO of Katara, he oversees the technological vision and development of the AI-agent workflow automation platform that leverages machine learning, NLP, generative AI, and retrieval-augmented generation techniques.
James Hotson
Co-founder Chief Growth Officer
An entrepreneur with multiple exits who has focused on scaling AI companies since 2012. He has previously been an executive at an AI predictive analytics and marketing automation company that was acquired by Constant Contact, and an AI chatbot acquired by the helpdesk Gladly. He is deeply involved in growing Katara AI and advancing its market reach. James is known for his expertise in taking companies from concept to operational success. His expertise spans AI, SaaS, sales, and marketing. His leadership is instrumental in scaling Katara's platform.
Ready to See Katara in Action
AI isn’t optional anymore — but the right AI makes all the difference. Book a Demo and discover how Katara’s agentic RAG workflows can transform your business.
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